About Coaching  
Yoshihiko Endo
Phone: 011-81-54-246-8735
Email: yendo@wellcoach.com

In my definition, wellness coaching is a mixture of positive thinking, coaching psychology, and behavioral psychology for health & fitness related behavior change (e.g., initiation of regular exercise habits and adherance, improvement of lifestyle and diet ... etc)

The fundamental concept of wellness coaching will be applicable to various aspects of life as well. And my role in wellness coaching and fitness instruction is to boost people's forward looking attitude for creating a difference and preferable change in their lives

I would like to embark on this profound journey into life and living arts together with you

Sincerely    Yoshihiko Endo
greeting video from Yoshi  http://www.youtube.com/watch?v=Cqr_rpO0178&feature=youtu.be

Yoshihiko Endo, MS, ACSM/CEP, CSCS/CSPS, CHWC,

Yoshi Endo is a fitness professional in Japan with 20 years of experience as a fitness instructor and strength & conditioning specialist

educational background
bachelor of laws,                   Senshu University, Tokyo
master of exercise science with a concentration on sport psychology
California University of Pennsylvania
post graduate certificate of wellness coaching
California University of Pennsylvania

ocupational background
started bodybuilding workout when he was a freshman in undergrad.
started his carrer in the fitness industry as a part time student instructor at a workout gym in Tokyo in 1985.
started working as a full time employee at a fitness gym in his home town Shizuoka-city after graduating from Senshu Univ.
became an independent contractor in 1999, and served as a strength & conditioning coach for high school and college athletes.
currently he has exercise classes at a fitness facility for the elderly, a public health center, a social welfare facility for people with disability, a mind & body exercise class at a culture school, and personal training sessions.

ACSM  Certified Clinical Exercise Physiologist
ACSM/NPAS Physical Activity in Public Health Specialist
ACSM/ACS  Cancer Exercise Trainer
NSCA  Certified Strength & Conditioning Specialist
NSCA  Certified Special Population Specialist
NSCA  Recognized Certfied Personal Trainer 
Wellcoaches  Certified Health & Wellness Coach

competition history
Central Shizuoka Bodybuilding Championship 1992,   5th place
Shizuoka-Pref Bodybuilding Championship 2006,  master's category 6th place

Yoshi's thought about fitness and wellness coaching
For fitness professionals, knowldge and skills in technical aspect such as how to use machines, how to lift weights, how to stretch ... etc and understanding into psychological aspect such as how to boost clients ' forward looking attitude toward their desired hehavior change should be the both sides of a coin, and the both should complement each other.
That kind of integrated approach is my ideal in fitness lifestyle and wellness coaching.

Wellness coaching is a fledgling field in health & fitness, therefore, many people except for professionals in those fields don't know yet " what exactly the wellness coaching is ? "  Wellness coaching is a kind of psychological/motivational  support for people getting closer to their goals, such as weight loss, improvement of diet, adherence to exercise habits ... etc whatever it is.

You don't need to think of my wellness coaching service so seriously from the beginning. Basically, I would like to be a listener of your stories, such as your recent experience, current concern, and a dilemma/discrepancy between where you are now and your ideal state/goal. I'm glad if I can be of some help for you to proceed toward your goals and overcome some hurdles through these processes of listening to your talk and finding/sharing something positive, fun, useful and hopeful. 

My personal experiences are ... I comleted a master's course and a post-graduate diploma course while working as a fitness instructor.  Although my native language is Japanese, I acquired English language skills to the level of Japanese government certified translator & tourguide after the age of 30.  In 2016, I earned the certification of Health & Wellness Coach as the first person in Japan. And in 2017, I earned the crendential of Certified Special Population Specialist as the first person in Asia.  It's my pleasure if these my experiences are useful for you to make a desirable change in your everyday life, especially in health & fitness, and for people who are learning English as a foreign language.  Of course, if you are learning Japanese, I can be your talking partner as well !     

I'm living in Shizuoka-city, Japan, I'm available through the e-mail, telephone, skype.   personal e-mail  y-endo@vcs.wbs.ne.jp            Yoshi Endo